Maxence Parache is a french designer specialised in digital media working on a variety of  projects including interactive, graphic and motion design.

His newest project “(Hyper)reality” allows the user to immerse in an alternative version of reality, which is seen through a helmet. Instead of having a static point of view, the user becomes able to navigate through the 3D environment enabling new behaviours specific to the hyper real world while still having to physically interact with the real environment. Thus it creates an odd interface between these two states, with its own rules enabling new ways of interaction.

“I was interested in how people act when they are constrained by technology, how their behaviour changes once I modified one of their senses and how technology influences our life and social interaction. Designers such as Kenichi Okada, James Auger or Jimmy Loizeau created, and still create, great influence through their work and publications.

I started to orient my work towards a wider approach connected to interaction design and to the research of Etienne Mineur and Aram Bartholl about the sensible affect of technology on our behaviours. Since the early beginning of this project I engaged with a wide range of experimentations having a multidisciplinary approach. I did a series of video experiments while recording my behaviours and habits with a head mounted camera. Then I started experimenting with creative coding and visual effects trying to distort space and time in the digital space.

Step by step the research started to be come more organised and the project became clearer. Donald Abad was inspiring in his attempt to emphasize the human capacity of adaptation by creating technological implants and enabling an odd and dependant relationship between human being and technology.”

Hyper(reality) – The Last Tuesday Society from Maxence on Vimeo.
Hyper(reality) – Geffrye Museum from Maxence on Vimeo.